Digital invitations
Hosts create and send visually engaging invitations in minutes.
Earlier work · Events
Event planning where communication is the product.
EventFlow centralizes invitations, RSVPs, guest communication and event updates in one place, reducing friction for hosts and confusion for guests, from invitation to attendance.
The problem
Events get planned across WhatsApp groups, Google Forms, event pages and email threads. Hosts struggle to track RSVPs, share updates and handle last-minute changes. Guests get confused about times, locations and whether they even confirmed.
Research
10 interviews with people who had hosted events in the last year, 38 survey responses, and a competitive analysis of Eventbrite, Evite, Paperless Post and Facebook Events. Three problems kept coming up:
- RSVP tracking becomes chaotic: hosts chase guests one by one.
- Event details get lost: guests keep asking what time, what to bring, where exactly.
- Communication is fragmented: last-minute changes reach only some guests.
Constraints & priorities
A small team, limited development resources and a 10-week MVP timeline. That meant shipping the core event flows first and leaving seating charts and ticketing for later.
The solution
Real-time RSVP tracking
Confirmed, declined and pending guests at a glance. No more chasing.
One event page
Location, schedule, dress code and host notes, always in one place.
Guest updates
Hosts send updates or reminders to every guest instantly.
Validation & learnings
Usability testing with 7 users confirmed that quick RSVPs worked, that hosts wanted clearer guest-list summaries, and that reminders improved attendance. Iterations simplified the RSVP interface, added guest response analytics and improved invitation previews.
The biggest lesson: communication is the core problem, not invitations.
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